As the saying goes, “there is more than one way to skin a cat.” The saying is truer when it comes to selling your home than skinning cats since we don’t advocate doing that. Home buyers in Gladstone have different needs; preparing your sales strategy accordingly helps increase home showings and makes for faster sales. Here are 5 ways to attract interested home buyers in Gladstone.
4 Ways To Attract Home Buyers in Gladstone
1. Declutter Inside and Out
Decluttering your home can seem overwhelming especially if your family has been in the home for years or in my case only lived in for a couple of years. Things seem to come in the front door and then end up on a shelf, on a counter, then stuffed into drawers and closets, and we don’t even want them. I often find things I don’t even know what they are when I clean out a drawer or cabinet, so why keep it.
The more clutter you have, the more your house screams, not enough room. Even if that clutter is stuffed away behind doors. So, organize those closets and drawers too.
Take this opportunity to be proactive and started getting rid of things you’re going to toss out or donate anyways. Pack up items you don’t need for the next few months and rent a storage unit if your garage isn’t large enough to store it without seeming cluttered.
Now, as buyers of homes, we walk through many houses that are full of stuff, but the owners have moved on. They have taken the items out of the house that they want and left behind the rest, either because they don’t have the time to deal with what is leftover or as in most cases, they have too many feelings over the stuff as it belonged to a loved one and they just can’t bear to deal with sorting through everything. If this is the case for you, skip the decluttering and call us, we can look past the stuff.
Otherwise, once everything is cleared, you can then give the home a good solid deep clean. With counters, bookshelves, and floors cleared, sweep mop and disinfect anything and everything you can. Wipe down baseboards, clean windows, and blinds, and if at all possible remove heavy drapes. This helps give the home that open flow potential buyers want.
2. Make Necessary Repairs
If you know something needs to be fixed, fix it. This may seem like common sense but many homeowners think they will wait to see what happens when buyers start looking at the house. And when they find one thing that does not work, they start wondering how many other things that they can’t see are broken.
Buyers will eventually find out about non-working appliances, leaky roofs, and stubborn plumbing issues.
How? Well, first you are required by law to disclose anything you know as a problem. Second, if you happen to not be aware of the problem, the home inspection will surely discover it. Buyers will request repairs or credits – so you will pay for it one way or another.
It is so much easier to disclose repairs, maintenance, and upgrades made while people are looking. It expedites the escrow process from lengthy repair requests and gives potential buyers the confidence to know you were a responsible homeowner that has taken care of what might be their new home.
Now, if you have a lot of things that need to be fixed and you just don’t have either the money, the expertise or the time, then we can be a solution. We buy houses with all their problems, the house we bought yesterday over on Harrison had cracks all over one side of the basement and needs 7 beams to shore it all up. Plus it needs a new deck, and the usual paint and carpet.
3. Stage the Property
Real estate agents get push back on staging from clients every day. Unless they have a multi-million dollar home, most clients don’t see the need for the additional expense of staging.
Keep in mind that staging doesn’t always mean moving everything you have out and renting all new furnishings. It can simply mean working with a skilled eye to rearrange existing furniture, remove odd family photos, heirlooms, and art.
Staging also does not have to mean paying an expert. Invite a few friends to take look and tell you what they think needs to be moved. You live there every day and don’t notice you have to awkwardly walk around the big chair or that the ottoman is in the flow of traffic.
All that decluttering was a good start. Now is the time to make the home look like the home everyone can visualize themselves living in. That maximizes the number of people who will make an offer on the home.
4. Take Good Marketing Photos
This might seem very redundant. But you would be surprised how many houses posted online we see with terrible marketing photos. And when the house looks bad in the photos, there is much less interest.
First, the photos need to be clear, crisp and well lit. So many times the marketing photos are dark and hard to make out or fuzzy or blurry and also hard to make out.
Second, the photos need to show the room. Often we will see photos that focus in on a piece of furniture. You get a lot of great shots of beds, couches and dining room tables, but no good view of the bedroom, the living room or the dining room. And speaking of furniture, while you are not selling your furniture, old, dated, and ratty furniture in the photos can make the room look old, dated and ratty. So you might invest in a nice bedding set, slipcovers, and just get rid of that favorite recliner.
Third, take lots of photos. In major rooms like kitchens, living room, master bedroom, take from several different angles and make sure to take photos of all rooms including bathrooms, laundry rooms, walk-in closets, and storage areas. You want people to see all aspects of the house online so they can fall make a decision without setting foot in the home.
5. Set a Market Price Just Under Expected Fair Market Value
This might seem counterintuitive: set a lower price than what the market says you can get for your house.
When potential buyers are looking at homes, they are looking for specifics on size, location, condition, and price. When the first three qualifiers are equal, then the buyers will look at the price as the primary sorting factor. In markets where there are a lot of buyers looking for homes, a lower price gets more people walking through.
When I listed bank owned homes for a living, I would often advise them to list just a bit under what we thought was fair market price. Then we would get a lot of interested buyers walking through the house and end up in a bidding war with the house selling for over list price.
This is not always the case, but in a tight real estate market, like we currently have in Gladstone it happens more than one might think. Then you are able to sell it for often more than